New Technology and Sports
Consumers' Perceptions of Artificial Intelligence
Sport Consumer Behavior
학력
(B.S) 2007 경희대학교 골프 경영학과
(M.S) 2012 University of Florida, College of Health and Human Performance
(M.S) 2016 University of Florida, College of Journalism and Communications
(Ph.D.) 2016 University of Florida, College of Health and Human Performance
약력/경력
(현) 성균관대학교 스포츠과학대학 조교수
Research Fellow in North American Society for Sport Management
(전) Texas Tech University, College of Media and Communication 조교수
(현) 한국스포츠산업경영학회 이사
(현) Board Member: Korean American Association for Sport Management
(현) 한국스포츠미디어학회 이사
(현) Review Board Member: Journal of Global Sport Management
학술지 논문
(2026)
Do people become more
interested in a healthier lifestyle
at temporal landmarks? A
comparison between
individualistic and collectivistic
cultures.
FRONTIERS IN PSYCHOLOGY.
17,
1
(2026)
운동선수의 정기 기부가 팬이 지각하는 선수 이미지와 사회공헌활동 참여 의도에 미치는 영향: 장기 지향성과 진정성의 순차적 매개효과를 중심으로.
한국여성체육학회지.
40,
1
(2026)
Determinants of Citizens’ Support Intentions for Developing an Esports Arena and Cultural Complex: Effects of Economic, Social, Tourism, and Environmental Values and the Moderating Role of Residential Area (Busan vs. Non-Busan).
Research in Dance and Physical Activity.
10,
1
(2026)
비교사고 방식 설명가능한 인공지능 기반 헬스케어 추천 서비스: 소비자의 사전지식과 AI 파워 성향의 조절효과.
한국스포츠산업경영학회지.
30,
6
(2026)
수비 시프트 금지 정책이 KBO 좌타자 타격 성과에 미치는 영향.
한국체육측정평가학회지.
27,
4
(2025)
Reference Points, Loss Aversion, and Sport: Text Analysis of Football Highlight Comments.
INTERNATIONAL JOURNAL OF SPORT FINANCE.
20,
2
(2025)
스포츠정책 입안을 위한 한국의 미래 STEEP 분석.
한국여성체육학회지.
39,
1
(2025)
Competing With Artificial Intelligence Or Other Fans: Effects of Making Predictions About Game Outcome on Fans' Perceived Curiosity and Evaluations of Game Consumption.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
41,
1
(2024)
설명가능한 인공지능을 이용한 사용자 중심의 헬스케어 서비스 인터페이스의 효과 검증: 비교 중심적 사고를 중심으로.
한국체육학회지.
63,
6
(2024)
Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea.
COMMUNICATION & SPORT.
1,
1
(2024)
The Roles of Age-Morphing Technology in Enhancing Individuals' Physical Activity and Healthy Eating Intentions: The Moderating Effects of Self-Esteem.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
40,
19
(2024)
Influence of Personal Innovativeness and Different Sequences of Data Presentation on Evaluations of Explainable Artificial Intelligence.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
40,
16
(2023)
예쁨 혹은 못생김: 건강식품의 시각적 형태와 운동참여가 소비자 평가에 미치는 영향.
체육과학연구.
34,
3
(2023)
Missed a live match? Determinants of League of Legends Champions Korea highlights viewership.
FRONTIERS IN PSYCHOLOGY.
14,
(2023)
Role of recommendation sizes and travel involvement in evaluating travel destination recommendation services: comparison between artificial intelligence and travel experts.
JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY.
14,
3
(2023)
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.
SPORT MARKETING QUARTERLY.
32,
1
(2022)
Knowledge of automated journalism moderates evaluations of algorithmically generated news.
NEW MEDIA & SOCIETY.
1,
1
발전기금
